When I first began to learn about success with women, I found it maddening how often I would hear my dating coaches and mentors tell me that, “height doesn’t matter.” It made no impression on me at the time that plenty of guys far shorter than me were getting better results, or that many of the top instructors in the dating industry were well below average height. I would think back to all the times I went out in college with my golf teammates.
Economists Nicola Persico, Andrew Postlewaite and Dan Silverman explained the "height premium" and found that "a 1.8-percent increase in wages accompanies every additional inch of height". But the fact of the matter is that, for the most part, I go out with guys my height or taller. True or not, animals conditioned to believe one thing over untold millennia are hard to reprogram. As I’ve written about here before, I’m tall (6’1″) and dating a tall woman has its own unique challenges. How many women would go out with a significantly shorter man? A taller man may subconsciously suggest to a woman that he’s more likely to provide for her than, say, a shorter dude.And more and more adults with closed growth plates are pursuing excruciating surgeries to get another couple inches.What the Studies Don’t Tell Us So given all this, why do I tell clients that height doesn’t matter?